The directive for the final week of this project was “shock value” as given by a guest speaker in our second-to-last class meeting.
While concepting ideas for this week’s directive, I decided to return to an idea I came up with during the first week of the 54 Project. One thing I learned during my time in MASC 201 / Curiousness is that a great idea has “legs,” meaning that an idea can be executed in multiple ways.
When we first executed this image, it just looked like the model was smoking crack as a whole Life Saver had not been placed in a spoon. I think the addition of this conveys the product more clearly. Some fun facts we learned during this shoot is that burned Life Saver dust does not smell that great. However, a warm whole Life Saver tastes amazing and was very Christmassy. I highly recommend trying it, just be careful not to burn it.
The directive for the final week of this project was “shock value” as given by a guest speaker in our second-to-last class meeting.
While concepting ideas for this week’s directive, I decided to return to an idea I came up with during the first week of the 54 Project. One thing I learned during my time in MASC 201 / Curiousness is that a great idea has “legs,” meaning that an idea can be executed in multiple ways.
For this image I had the model act like she was snorting some “Life Saver Dust” in a manner similar to how one inhales cocaine. The scene we set up was so realistic that it actually shocked the model’s sister when she walked in the room as we were finishing up the shoot.
The directive for the final week of this project was “shock value” as given by a guest speaker in our second-to-last class meeting.
This piece ended up being more abstract than I originally planned. I wanted to connect Life Savers with nudity, but at the same time, did not want to pose someone in the nude (though in hindsight, that would have been a fun shoot depending on the person). This image connects nudity with movie ratings, as less clothes = more shock value = higher movie rating.
The directive given this week was to have pieces involving Thanksgiving. I am definitely thankful I was able to escape the college life for a few days and go home to my family.
This piece also involves replacing a turkey with a bag of Life Savers. In this photo, I used the same plate and utensils that my father used to carve the actual turkey a few days prior. I be he never thought they would be used like this.
The directive given this week was to have pieces involving Thanksgiving. I am definitely thankful I was able to escape the college life for a few days and go home to my family.
The image places a bag of Life Savers in place of a turkey in an oven. The biggest challenge was trying to get the bag to sit up straight, as the bag would flop over in an undesirable direction unless placed exactly right. I also wish the temperature gauge didn’t tear such a large hole in the bag.
The directive given this week was to have pieces involving Thanksgiving. I am definitely thankful I was able to escape the college life for a few days and go home to my family.
Black Friday, the biggest shopping day of the year. I can’t believe people line up outside of major retailer in the early hours of the morning just to save a little bit of money. Rather than making me feel like I would be saving money that one time of year, it makes me realize that I am being ripped off during the other 364 days that do not offer such incredible savings. Worst part is, the day after Thanksgiving seems like the perfect day to sleep in.
This ad is a throwback to all the terrible ads that fill the Sunday newspaper. The stores post so many deals in these ads that it is impossible to have a good design. Instead, everything looks jumbled with ridiculous amounts of savings.
The directive given this week was to have pieces involving Thanksgiving. I am definitely thankful I was able to escape the college life for a few days and go home to my family.
The cornucopia has become a symbol synonymous with Thanksgiving, abundance, and food. I was unable to get my hands on an actual cornucopia, so I made one out of paper in which I printed a wicker basket image on. Instead of fruit and vegetables, this cornucopia is filled with various flavors of Life Savers.
There was no assigned directive this week. The posts I managed to create are all over the board in terms of relativity to one another.
Another avenue of different products Life Savers could exploit is size. A lot of other candy makers do this for their products, with Life Savers, they are pretty much all the same. This ad proposes two new sizes, one smaller and one larger, for people to enjoy. The original Life Saver is measured to scale and is about 15/16ths of an inch in diameter. The “King Size” is 2 inches in diameter and the “Fun Size” has a diameter of 1/2 inch.
There was no assigned directive this week. The posts I managed to create are all over the board in terms of relativity to one another.
After the Juggalo piece I did the week before, I wanted to do another image involving internet culture. For this piece I took a photo I shot back in 2009 and turned it into a Lolcats image.
The original image can be found here: http://www.flickr.com/photos/brandonhambright/3446644564/
There was no assigned directive for this week. The posts I managed to create are all over the board in terms of relativity to one another. However, this is one part of two posts I have involving types of advertising messages.
A superliminal message often goes unnoticed, as it is below the receiver’s conscious perception. This technique allows advertisers to sneak messages into people’s heads without them even knowing. In the example above, I am more poking fun at subliminal messaging rather than creating an actual example, as the “subliminal” message is highlighted.
There was no assigned directive for this week. The posts I managed to create are all over the board in terms of relativity to one another. However, this is one part of two posts I have involving types of advertising messages.
Superliminal Messaging is the extreme opposite of subliminal messaging. With superliminal messaging, the idea is communicated in a typically loud and obnoxious manner, the person receiving the information is very conscious of what the communicated message is. It is often a command or order.
There was no assigned directive this week. The posts I managed to create are all over the board in terms of relativity to one another.
I created this to advertise a possible new product for the Life Savers brand. There are a lot of foods out there such as juices and candies that mange to combine flavors that go well together. This would create a whole new line of products for Life Savers, completely different from the single flavor line.
This week’s directive was to involve Life Savers in the form of a question.
One of the most well known memes on the internet is taking a line from Insane Clown Posse’s song “Miracles.” The original line is: “Fuckin’ magnets. How do they work?” I would say go listen to the song yourself, but I absolutely cannot advocate the listening to such an abomination to music.
This week’s directive was to involve Life Savers in the form of a question.
I got this idea from watching too many episodes of Heroes this week. It seems as if the writers are pulling things out of thin air by season 3. Even the show pretty much ended after season 4, the show could still be expanded. After watching so many episodes, it seems as if a character could just pull out some Life Savers and say they are a component in what could cause super powers.
This week’s directive was to involve Life Savers in the form of a question.
This plays off the old Tootsie Pop commercials in which a little boy asked an owl or a tortise how many licks it takes to get to the center of a Tootsie Pop. However, this question is quite a conundrum as their is no center of a Life Saver to lick to!
